Many news outlets are reporting that consumers are more cost aware this year and more likely to be shopping the sales and sticking to a budget. 

When we are marketing a property, we emphasize and capture the “it features” of a property in our photography and videos. These unique or eye-catching features about a home vary from home to home, from an original stone fireplace, large lot, mature fruit trees, the location at the end of a cul-de-sac, or a remodeled primary bedroom. 

For example: when a home buyer walks into a large kitchen with a big island, connected to the living room, they might be dreaming about hosting football parties, movie nights, or holidays. When a buyer tours a backyard that has a huge grassy lawn, that might become their at-home putting green, the lawn for Easter Egg Hunts, or a place to set up games like corn hole.

One of my jobs when we market a property is to ensure that it gets in front of the most eyes possible so that any buyer who is looking in that area, in that price range, for that type of house, sees your house and it stands out. 

When we list a property, we move as quickly as you need to, but we encourage my clients to reach out to us as early in the process as possible. Why? Because you might have questions about cosmetic repairs, decluttering, clearing out the house, doing front landscaping, or other pre-market activities that we can help with or share my professional experiences with you. 

One of the biggest myths or misconceptions we still come across is that as a home seller you have to do a ton of work to your home before selling. Believe me, our office has sold homes in pristine condition and homes that will get torn down by the buyer and rebuilt from the ground up. All homes sell to the right buyer. 

By the way, we wanted to clarify something that is not always clear in the headlines that are reporting about the proposed NAR Settlement. California Association of REALTORS released a statement regarding NAR to correct the record that NAR does not set a standard for commissions. CAR states, “The National Association of REALTORS® (NAR) does not set commissions – they are negotiable. The rule that has been the subject of litigation requires only that listing brokers communicate an offer of compensation. That offer can be any amount, including zero. And other rules throughout the MLS Handbook and NAR policy expressly prohibit MLSs, associations, and brokers from setting or suggesting any such amount that should be included in that field.”**

Do you have questions about selling your home? Are you trying to get information for a friend who needs to buy or sell? Reach out to us anytime, we are here as your trusted real estate professional. 

 

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This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.